Or Yehuda,
Israel, May 5, 2008 – Magic Software
Enterprises Ltd. (NASDAQ: MGIC), a leader in enterprise
application development, deployment and integration solutions,
announced today the availability of iBOLT™
for Salesforce.com. The iBOLT business integration suite is now
available for Salesforce users, enabling instant and real-time data
sharing between Salesforce and the customer’s other business
applications. The integrated business environment allows companies to
increase operational efficiency, make more informed business decisions
and improve customer service.
Using a code-free, wizard-based interface, Magic Software’s
new iBOLT for Salesforce.com
allows businesses to more fully leverage inter-application data.
Companies can merge customer data across all on-premise applications,
including accounting, ERP, supply chain management, human resource
management system, logistics and more. More information regarding iBOLT
for Salesforce.com is now available at http://www.salesforce.com/appexchange/.
According to Arita
Mattsoff, vice president marketing of Magic Software,
“We are looking forward to exhibiting our award-winning iBOLT
for Salesforce.com at Dreamforce Europe, salesforce.com’s
user and developer conference. We are confident that users of on-demand
CRM solutions, such as Salesforce, will find our iBOLT business
integration suite beneficial for their cross-organizational data synchronization, in the same
way that our worldwide customers and SAP Business One partners have
benefited from iBOLT when integrating on-premises ERP applications with
other on-premises or on-demand business applications. We invite
Dreamforce Europe visitors to take the opportunity and meet our experts
to get a first hand review of our integration offering.”
Eyal Shahar,
president of the California based Online Trading Academy, and an
established iBOLT customer said, “Without iBOLT for
Salesforce.com we would have had to invest a lot of time and resources
in the implementation and migration of our users to new and unfamiliar
systems. Using iBOLT we were able to quickly and easily integrate the
data and business processes between our on-premises operations and
finance systems and our on-demand Salesforce applications. We are
extremely happy with the results. Productivity is up and our staff can
today work quicker and make better decisions based upon a fuller view
of our corporate data.”
Notes to Editors:
iBOLT for Salesforce.com is used to automate business processes that
include:
- Operations: Conversion of lead data into sales orders, item
list synchronization and customer list synchronization
- Sales: Forecast email alerts, single view of customer
purchase history and link of e-commerce sales data into sales ledger /
forecasts
- Finance: Increase visibility of past due accounts and sales
pipeline for risk analysis
- Marketing: Data cleansing and connectivity to leading
business industry databases
captured lead data funneled directly into salesforce.com, ROI
calculation per campaign, and real-time monitoring of
telemarketing activity
- Human Resources: Synchronization of employee information,
manage new users based on credentials and manage an employee employment
details into Salesforce.com
- Management: Dashboard based on sales and marketing
activities
Magic Software is demonstrating iBOLT for Salesforce.com at Dreamforce Europe 2008, the
salesforce.com user and developer conference from May 7-8 in
London’s Barbican Centre, booth #G19. iBOLT for
Salesforce.com is available immediately via a monthly subscription from
Magic Software and its authorized salesforce.com partners.
Force.com Platform and the AppExchange
Force.com (http://www.force.com/)
reinvents the traditional development, deployment and distribution of
any business application with platform-as-a-service. Developers,
customers and partners can use Force.com to easily create a new
generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged
and installed with a few simple clicks via salesforce.com's AppExchange
marketplace, enabling all the innovation that Force.com unleashes to be
easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of
customers installing applications via the AppExchange. Customers of all
sizes can quickly and easily extend Salesforce with additional
on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange/.
About Magic Software
Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of
business integration, application development and deployment tools.
Magic Software has a presence in over 50 countries as well as a global
network of ISV’s, system integrators, value-added
distributors and resellers, and OEM partners. The company’s
award-winning code-free solutions give partners and customers the power
to leverage existing IT resources, enhance business agility and focus
on core business priorities. Magic Software’s technological
approach, product roadmap and corporate strategy are recognized by
leading industry analysts. Magic Software has partnerships with global
IT leaders including SAP, salesforce.com, IBM and Oracle. For more
information about Magic Software Enterprises and its products and
services, visit http://www.magicsoftware.com/.
Magic Software is a subsidiary of Formula Systems in the Emblaze Group
of companies.
Except for the
historical information contained herein, the matters discussed in this
news release include forward-looking statements that may involve a
number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited
to, risks in product and technology development, market acceptance of
new products and continuing product conditions, both here and abroad,
release and sales of new products by strategic resellers and customers,
and other risk factors detailed in the Company's most recent annual
report and other filings with the Securities and Exchange Commission.
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