About Magic Software


Magic Software Enterprises (NASDAQ and TASE: MGIC) empowers customers and partners around the globe with smarter technology that provides a multi-channel user experience of enterprise logic and data.

Our future-proof platforms provide a productive environment for streamlined development and deployment, and effective integration of core business applications, supporting scalable deployment on multiple channels, including on-premise, Web (HTML5), rich Internet, mobile, and SaaS. Using a fresh metadata-driven approach and forward-looking expertise, we deliver products and services that can be deployed with minimal effort, while making the best use of existing assets.

We draw on 30 years of experience, millions of installations worldwide, and strategic alliances with global IT leaders, including IBMMicrosoftOracleSalesforce.com, and SAP, to enable our customers to seamlessly adopt new technologies and maximize business opportunities.

With a presence in more than 50 countries, including 19 regional offices, we collaborate closely with our customers and thousands of business partners to accelerate their business performance.


Guy Bernstein - Chief Executive Officer  

Guy Bernstein

Chief Executive Officer


Guy Bernstein has served as CEO of Magic Software since 2010, having served as a director of the company since 2007 and as chairman of the board of directors from 2008 to 2010. Guy has served as the CEO of Formula Systems since 2008. In addition, Guy serves as the chairman of the board of directors of Sapiens, and is chairman of the board of directors of Matrix, both of which are subsidiaries of Formula Systems. From 2006 to 2010, he also served as a director and CEO of Emblaze. Prior to joining Emblaze, Guy held the position of CFO and COO of Magic Software. From 1994 to 1997, Guy was a senior manager at Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global. Guy holds a BA degree in Accounting and Economics from Tel Aviv University and is a certified public accountant (CPA) in Israel.


Udi Ertel - President  

Udi Ertel


Udi Ertel joined Magic in 2004. Since joining the company, Udi has held various management roles including CEO of Magic Israel, VP Global Services & Operations, VP Sales and Distribution and Senior Vice President Global Sales. Today as the President of Magic Software Enterprises, Udi has full responsibility for the company’s core business activities. Prior to joining Magic, Udi served as the CEO of Complot (83) Ltd for nine years and held a variety of different management positions at other organizations. Udi holds a BSc in computer science and mathematics from the Tel Aviv University in Israel and has completed all coursework towards an MBA at the same University.


Asaf Berenstin - Chief Financial Officer  

Asaf Berenstin

Chief Financial Officer

Asaf Berenstin has served as our Chief Financial Officer since April 2010.  Prior to that and from August 2008, Mr. Berenstin served as our Corporate Controller. Before joining Magic Software and from July 2007, Mr. Berenstin served as Controller at Gilat Satellite Networks Ltd. (NASDAQ: GILT).  From October 2003 to July 2008, Mr. Berenstin worked as a certified public accountant at Kesselman & Kesselman, a member of PriceWaterhouseCooper.  Mr. Berenstin holds a BA degree in Accounting and Economics and an MBA degree, both from Tel-Aviv University, and is a certified public accountant (CPA) in Israel.



Ami Ries - Vice President, R&D  

Ami Ries

Vice President, Research and Development

Ami Ries joined Magic as Vice President Research and Development in December 2013. Ami brings over 18 years experience managing complex R&D efforts in various organizations. In his role at Magic, Ami holds end-to-end responsibility for product delivery and quality for Magic’s application and integration platforms. Prior to joining Magic, Ami was the VP R&D at CastUP and VP Development at Netwise where he led large software teams.


Vice President, Corporate Professional Services & Support  

Yuval Lavi

Vice President, Corporate Professional Services & Support

Yuval Lavi joined Magic in June 2013 with the mission of providing high-level professional services and a variety support tools (framework, performance profiler, migration, etc.) for all Magic products. Yuval has overall responsibility for Corporate Customer Support and is in charge of developing a Corporate Knowledge Center. Prior to joining Magic, Yuval was General Manager and co-owner of Kopel Reem Software, a position he held since 1996, after beginning his career there as a programmer. Lavi is a globally recognized authority in Magic technology and software development, and is a requested speaker on these topics at international conferences and events.


Amit Birk - Vice President, M&A and General Counsel  

Amit Birk

Vice President, M&A and General Counsel

Amit Birk has served as VP M&A Since 2004 and general counsel and corporate secretary since 1999. In that capacity, he leads the company world wide M&A strategy and the company's legal team providing services in a number of business areas. Prior to joining Magic Software, Amit worked as an associate in Avital Dromi & Co., a leading Tel Aviv law firm. Amit is a practical engineer in computers and holds an L.L.B. degree from the University of Sheffield and an MBA from Bar Ilan University in Israel.




Einat Silver - Vice President, Operations  

Einat Etzioni (Silver)

Vice President, Operations

As Vice President of Operations, Einat Etzioni is responsible for Magic Software's global internal operations, as well as heading the Budget Control and IT departments. Einat joined Magic Software in 2005 and served as Corporate Financial Analyst until appointed Vice President in 2011. Einat holds a BSc degree in Economics and Biology from Tel-Aviv University in Israel.