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Adrenalin Announces a New Partnership with Magic Software Enterprises

Monday, December 3, 2012, Chennai, Tamil Nadu, India

Adrenalin esystems Limited, a leader in Human Capital Alignment Software announced its strategic partnership with Magic Software Enterprises, a global provider of software platforms for enterprise mobility, cloud applications, and business integration

Be it an on-premise or Cloud solution, Adrenalin integration capabilities are now driven by the power of Magic xpi Integration Platform. A comprehensive and intuitive application integration platform, Magic xpi makes it fast, simple and cost effective to bring together enterprise applications running in diverse environments. It also provides a wide range of certified and optimized connectors to leading enterprise systems, such as SAP, Oracle, Salesforce.com, Microsoft, and IBM. Speaking on the partnership, Mr. Balaji Ganesh, CEO & MD of Adrenalin esystems said, “We are very excited about our partnership with Magic. With Magic’s stronger integration capabilities it gives one more reason for customers to choose Adrenalin.”

Magic’s smart metadata-driven approach enables streamlined development, deployment and integration of core business applications. Its future-proof enterprise-grade integration platform has the power, flexibility and scalability to support a wide range of business processes and data synchronization scenarios. Ran Lewinski, GM-Distribution of Magic Software Enterprises said, “Magic xpi is designed to help users get more from their existing IT investments. Adrenalin’s partnership with Magic empowers their customers to reliably integrate their applications with a host of internationally renowned solutions with minimum effort. This is crucial for organizations for which maximizing value and employing the best tools to make informed business decisions are of vital importance.” 

About Adrenalin esystems Limited

Adrenalin is brought to you by Adrenalin eSystems Limited., a Polaris Group Company. Adrenalin is a web-based human capital alignment software that automates HR processes to boost productivity. Adrenalin has a proven track record of being relevant and reliable. Adrenalin products are being used by 500 customers and over 5,00,000 users.To know more click www.myadrenalin.com

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data. We draw on 30 years of experience, millions of installations worldwide, and strategic alliances with global IT leaders, including IBM, Microsoft, Oracle, Salesforce.com, and SAP, to enable our customers to seamlessly adopt new technologies and maximize business opportunities.

For more information, visit www.magicsoftware.com.

For press backgrounder on Adrenalin eSystems Limited click here


Media Contact Details:

Caroline Peters, General Manager – Marketing,
Adrenalin eSystems Limited
+91 (44) 39882345,
info@myadrenalin.com

Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com


Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic's most recent annual report and other filings with the Securities and Exchange Commission.
Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release.
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