Aisei Pharmacy Dispenses Better Service by Synching Marketo and CRM with Magic xpi

Aisei Pharmacy Co., Ltd.

"By digitizing the medicine notebook and linking it with the marketing automation system with Magic xpi, it becomes possible to implement one-to-one marketing. Symptoms and lifestyle environment go hand in hand and using the integrated system, we can provide optimal medicine and related services tailored for each patient."

Seiichiro Iimura, Assistant General Manager of Corporate Communications Dept., Aisei Pharmacy Co., Ltd. 


SOURCE: Aisei's website

 

The Project

Industry300+ pharmacy chain and patient care facilities
Magic Solution: Magic xpi Integration Platform
 

Objectives

 

  • Integration of electronic medical history between Marketo’s marketing automation software and a proprietary CRM system
  • Ability to develop one-to-one marketing and promotions for pharmacy services
  • Enhance the customer experience

 

Results

  • Sales promotion updates based on CRM data 
  • Increased operational efficiency 
  • Ability to scale up easily and efficiently
  • Flexible and cost-effective solution