Magic Software Releases Data Replicator for Salesforce.com – Allowing Users to Access their Data On-Premise

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Magic Software Enterprises Ltd. (NASDAQ: MGIC), a leading provider of application platformand business and process integration solutions, announced today the general availability of the Data Replicator for Salesforce.com, designed to provide automatic, real-time data back-up for organizations using Salesforce.com.

Until today, organizations had no simple way of controlling their Salesforce.com marketing and sales data held off-premise. Now, by using Magic Software’s Data Replicator for Salesforce.com, organizations can rapidly and easily reproduce any snapshot of their Salesforce.com data and make it available on their on-premise databases.

As well as assuring 24/7 access to mission-critical information on customers, suppliers and markets, a real-time on-premise copy of Salesforce.com data lets organizations perform a range of tasks to better view and understand orders, sales opportunities, regional dynamics and more.

About the Data Replicator for Salesforce.com

The Data Replicator for Salesforce.com is part of Magic Software’s award-winning iBOLT business and process integration product range, and uses a number of components from the iBOLT for Salesforce.com technology stack. The system is designed to handle small-to-medium, up to very large enterprise level transaction volumes.

Use the Data Replicator for Salesforce.com to:

• Back-up your Salesforce.com data and assure 24/7 access
• Apply business intelligence applications to your data to achieve advanced reporting and forecasting
• Easily create business processes and share your Salesforce.com database across the organization
• Implement data warehousing and data mining
• Run spontaneous analyses across large data sets without having to go across the network
• Better adhere to regulatory compliance requirements

“Data replication is essential for all companies that want to take advantage of the new era in cloud computing and Software-as-a-Service (SaaS) applications such as Salesforce.com,” says Ami Gal, Vice President, Integration Product Lines for Magic Software. “There is an increased demand for easy and efficient data replication for on-demand data. Businesses can now achieve the best of both worlds and get the advantages and convenience of Salesforce.com but without the vulnerability of having the only copy of their vital data assets remaining off premise.”

The Data Replicator features a range of back-up options allowing organizations to make full or partial copies of their Salesforce.com data, including incremental changes as they happen in real-time. Replication sessions can be scheduled according to the day, hour or minute with the possibility of taking an unlimited number of data snapshots. The Data Replicator is compatible with any standard database including Oracle and Microsoft SQL Server. Configuration is fast and simple, with no need to write code or install extra hardware.

The Data Replicator for Salesforce.com is available immediately.

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA) or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISV’s, system integrators, value-added distributors and resellers, and consulting and OEM partners. The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities. Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software Enterprises and its products and services, visit http://www.magicsoftware.com.

Magic Software is a subsidiary of Formula Systems in the Emblaze Group of companies.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission. 

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