Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, , announced today that global toy leader, Moose Toys, headquartered in Australia, selected the Magic xpi Integration Platform to help drive innovation and efficiency by introducing business process automation (BPA) across multiple Oracle systems including Oracle’s JD Edwards EnterpriseOne, Oracle Product Lifecycle Management (PLM) Cloud, Oracle Project Portfolio Management (PPM) Cloud, as well as by automating EDI services. Magic’s Australasian representative, Integral Limited, signed the deal.
Moose Toys growth and innovation has taken the toy world by storm. By employing creative ideas and cutting-edge technology, among other accolades, Moose has become a leading manufacturer of electronic toys for youth, and its CEO, Manny Stul, was recently named the EY 2016 Entrepreneur of the World. But with the success and growth comes additional challenges. The company has to manage many complex business processes involved in taking new toys to market, have an accurate 360-degree view of its business and operate at optimum efficiency. The need for integration and automation of business processes across systems, led the company to look for an integration platform.
Moose Toys is using the Magic xpi Integration Platform to handle most of its integration needs, including complex EDI integrations with leading global retail customers in US and Australia. These integrations will provide Moose Toys with significant process efficiency and improve the visibility and timeliness of data for the company’s US operations. In addition, Magic xpi will be used for integrations with various applications including Oracle Cloud applications, Oracle’s JD Edwards and Oracle Demantra.
“We were looking for an enterprise-grade integration platform that was cost-effective, low- maintenance, and could easily manage business processes between disparate on-premises and cloud systems. Magic xpi ticked all the boxes,” said Ben Dart, COO Moose Toys. “Since we had recently adopted multiple Oracle enterprise systems, Magic’s Oracle Platinum and Cloud Select Partnership, Oracle Validated Integration status, and Magic and Integral’s history of successful integrations sealed the deal.”
“Leading its industry through innovation, Moose Toys understands the critical importance of business process automation and access to real-time information to speed processes and improve decision making,” said Avi François Polak, Managing Director of Distribution at Magic. “With its code-free visual approach, broad connectivity and robust IMDG-based architecture, Magic xpi provides Moose Toys with a highly-productive, business-oriented integration solution that also gives them the flexibility to easily integrate more applications and services when their business requires. We’re really excited that every Moose toy will come with a little more Magic.”
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Stephanie Myara | PR Manager
Magic Software Enterprises
Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release. Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.