Management Team

Guy Bernstein

Chief Executive Officer

Guy Bernstein has served as CEO of Magic Software since 2010, having served as a director of the company since 2007 and as chairman of the board of directors from 2008 to 2010. Guy has served as the CEO of Formula Systems since 2008. In addition, Guy serves as the chairman of the board of directors of Sapiens, and is chairman of the board of directors of Matrix, both of which are subsidiaries of Formula Systems. From 2006 to 2010, he also served as a director and CEO of Emblaze. Prior to joining Emblaze, Guy held the position of CFO and COO of Magic Software. From 1994 to 1997, Guy was a senior manager at Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global. Guy holds a BA degree in Accounting and Economics from Tel Aviv University and is a certified public accountant (CPA) in Israel.

Asaf Berenstin

Chief Financial Officer

Asaf Berenstin has served as our Chief Financial Officer since April 2010.  Prior to that and from August 2008, Mr. Berenstin served as our Corporate Controller. Before joining Magic Software and from July 2007, Mr. Berenstin served as Controller at Gilat Satellite Networks Ltd. (NASDAQ: GILT).  From October 2003 to July 2008, Mr. Berenstin worked as a certified public accountant at Kesselman & Kesselman, a member of PriceWaterhouseCooper.  Mr. Berenstin holds a BA degree in Accounting and Economics and an MBA degree, both from Tel-Aviv University, and is a certified public accountant (CPA) in Israel.

Udi Ertel

President, Software Solutions Division

Udi Ertel has served as president of our Software Solutions Division since 2013. Since joining the company in 2004, Udi has held various management roles including CEO of Magic Israel, VP Global Services & Operations, VP Sales and Distribution, and Senior Vice President of Global Sales. Prior to joining Magic, Udi served as the CEO of Complot (83) Ltd for nine years and held a variety of management positions at other organizations. Udi holds a BSc degree in Computer Science and Mathematics from Tel Aviv University and completed his studies toward an MBA from the same university.

Arik Kilman

President, AppBuilder Solutions Division

Arik Kilman has served as an officer of our company since January 2012, following our acquisition of AppBuilder Solutions Ltd. at which time he was named Chief Executive Officer of AppBuilder. Prior to joining our company, Arik served as Chief Executive Officer of Bluephoenix Solutions Ltd., the former parent of AppBuilder. Mr. Kilman holds a bachelor's degree in economics and computer science from New York Tech University.

Ami Ries

Vice President, Research and Development

Ami Ries joined Magic as Vice President Research and Development in December 2013. Ami brings over 18 years experience managing complex R&D efforts in various organizations. In his role at Magic, Ami holds end-to-end responsibility for product delivery and quality for Magic’s application and integration platforms. Prior to joining Magic, Ami was the VP R&D at CastUP and VP Development at Netwise where he led large software teams.

Yuval Lavi

Vice President, Technology & Innovation

Yuval joined Magic in June 2013 with the mission of providing high-level professional services. After three years as the Global VP of Professional Services, Yuval moved to the position of Global VP of Technology & Innovation. In his new position, Yuval is in charge of defining the company's technological vision, opening new technology horizons for the company and building strategic technical alliances. Prior to joining Magic, Yuval was General Manager and co-owner of Kopel Reem Software, a position he held since 1996, after beginning his career there as a programmer.

Einat Etzioni (Silver)

Vice President, Operations

As Vice President of Operations, Einat Etzioni is responsible for Magic Software's global internal operations, as well as heading the Budget Control and IT departments. Einat joined Magic Software in 2005 and served as Corporate Financial Analyst until appointed Vice President in 2011. Einat holds a BSc degree in Economics and Biology from Tel-Aviv University in Israel.

Amit Birk

Vice President, M&A and General Counsel

Amit Birk has served as VP M&A since 2004 and general counsel and corporate secretary since 1999. In that capacity, he leads the company world wide M&A strategy and the company's legal team providing services in a number of business areas. Prior to joining Magic Software, Amit worked as an associate in Avital Dromi & Co., a leading Tel Aviv law firm. Amit is a practical engineer in computers and holds an L.L.B. degree from the University of Sheffield and an MBA from Bar Ilan University in Israel.