Selerant Makes Magic Software a Key Ingredient for the Integration of Their PLM Solution

  • Or Yehuda, Israel
  • 2016年07月27日

Magic Software Enterprises Ltd(NASDAQ and TASE: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Selerant, maker of the web-based Product Lifecycle Management (PLM) tool, DevEX, and related product development software, selected Magic xpi Integration Platform as the foundation of its core integration offering.  

Formula-based manufacturers, such as food and pharmaceutical manufactures, rely on Selerant’s DevEX PLM to expedite high-quality products to market in compliance with safety and regulatory standards. However, like virtually any IT system, Selerant provides its ultimate value not as an information silo, but when connected to other business applications. Magic’s code-free drag and drop methodology, robust In-Memory Data Grid architecture, and large library of pre-built adapters, along with its do-it-yourself Connector Builder, make it an ideal tool for virtually any application integration scenario.

“Magic’s ease of use and variety of proven and certified adapters to leading enterprise systems, including ERP and CRM applications, enable us to provide our customers with fast, simple and reliable integrations regardless of what systems they need integrated with Selerant,” said Sunil Thomas, COO at Selerant. 

“For example, we recently implemented Selerant for a global premium chocolate maker who required integration with their Oracle ERP system to streamline product innovation processes and aid in access to compliance information. With its standardized interfaces between systems, Magic xpi made the entire process quick and easy,” added Thomas.

“As the leading PLM vendor serving formula-based manufacturers, Selerant understands that integration is essential to every PLM implementation,” states Eyal Karny, CEO, Magic Software Americas. “We’re excited that Selerant chose Magic for their core integration offering and are pleased to add them to our growing list of more than 3000 software development, system integration and technology partners.”

About Selerant

Founded in 1990, Selerant focuses solely on formula-based product development software to expedite time to market, ensure quality and regulatory compliance, improve product quality, and build lasting relationships with its customers.

Earning the prestigious ISO-9001: 2000 certification for best practices, as well as successfully achieving FDA 21CFR PART II compliance implementation, Selerant provides exceptional service and solutions for over 500 companies and global mid-sized organizations. With a global presence and over 300 cumulative years of experience, Selerant offers unique expertise to serve leaders in process manufacturing industries, including: Food, Beverage, Flavor, Chemicals, Paint, Ink, Fragrance, Household Goods, Pharmaceuticals, and Cosmetics. Learn more at
About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

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Press Contact:

Stephanie Myara | PR Manager

Magic Software Enterprises

Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release. Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.


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