Management Team

Guy Bernstein

Chief Executive Officer

Guy Bernstein has served as our chief executive officer since April 2010 and has served as a director of our company since January 2007. Mr. Bernstein served as the chairman of our board of directors from April 2008 to April 2010. Mr. Bernstein has served as the chief executive officer of Formula Systems, our parent company, since January 2008. From December 2006 to November 2010, Mr. Bernstein served as a director and the chief executive officer of Emblaze Ltd. or Emblaze, our former controlling shareholder. Mr. Bernstein also serves as the chairman of the board of directors of Sapiens International Corporation N.V., or Sapiens, and is the chairman of the board of directors of Matrix IT Ltd., both of which are subsidiaries of Formula Systems. From April 2004 to December 2006, Mr. Bernstein served as the chief financial officer of Emblaze and he has served as a director of Emblaze since April 2004. Prior to that and from 1999, Mr. Bernstein served as our chief financial and operations officer. Prior to joining our company, Mr. Bernstein was at Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global, where he acted as senior manager from 1994 to 1997. Mr. Bernstein holds a B.A. degree in accounting and economics from Tel Aviv University and is a certified public accountant (CPA) in Israel.

Asaf Berenstin

Chief Financial Officer

Asaf Berenstin has served as our chief financial officer since April 2010. In November 2011, Asaf was appointed as Chief Financial Officer of our parent company Formula Systems (1985) Ltd. in addition to his position as chief financial officer of our company. Prior to that and from August 2008, Mr. Berenstin served as our corporate controller. Prior to joining our company and from July 2007, Mr. Berenstin served as a controller at Gilat Satellite Networks Ltd. (NASDAQ: GILT). From October 2003 to July 2008, Mr. Berenstin was a certified public accountant at Kesselman & Kesselman, a member of PriceWaterhouseCoopers. Mr. Berenstin holds a B.A. degree in Accounting and Economics and an M.B.A. degree, both from Tel Aviv University, and is a certified public accountant (CPA) in Israel.

Udi Ertel

President, Software Solutions Division

Udi Ertel has served as president of Software Solutions division since 2013. Prior to that and from January 2011, Mr. Ertel served as vice president, sales and distribution, responsible for our sales and business activities in South Africa, Hungary and was responsible for distribution in the Asia Pacific region, East Europe and the Mediterranean basin. Mr. Ertel joined our company in 2004, initially serving as the chief executive officer of our Israeli subsidiary, Magic Software Enterprises (Israel) Ltd., and from January 2009 as our vice president, global services and operations. Before joining our company, Mr. Ertel served for nine years as the chief executive officer of Complot (83) Ltd. Mr. Ertel holds a B.Sc. degree in Computer Science and Mathematics and completed his studies towards an M.B.A. degree (without thesis), both from Tel Aviv University in Israel.

Arik Kilman

Chairman, Software Solutions Division

Arik Kilman joined Magic in January 2012, following our acquisition of AppBuilder Solutions Ltd. Prior to joining our company, Mr. Kilman served as Chief Executive Officer of BluePhoenix Solutions Ltd., the former parent of AppBuilder from May 2003 to January 2009 and from April 2010 to December 2011. Mr. Kilman holds a B.A. degree in Economics and Computer Science from New York City College of Technology.

Kenny Krupnik

Vice President, Research and Development

Kenny Krupnik joined Magic as Vice President of Research and Development in April 2018, where he holds the end-to-end responsibility for the product delivery and support as well as continually improving the organization’s effectiveness and efficiency. Kenny brings with him over 20 years of R&D managerial experience at international companies and startups in various technical domains including Web, Mobile, Security and IoT, using modern management methodologies such as Agile/Scrum. Prior to joining Magic, Kenny held VP R&D positions at 3M and at CA Technologies, where he led the overall R&D delivery of several product lines. Kenny holds a B.Sc. in Computer Science and Operational Research & Statistics from Tel Aviv University.

Yuval Lavi

Vice President, Technology & Innovation

Yuval Lavi joined Magic in June 2013 with the mission of providing high-level professional services. After three years as the Global VP of Professional Services, Yuval moved to the position of Global VP of Technology & Innovation. In his new position, Yuval is in charge of defining the company's technological vision, opening new technology horizons for the company and building strategic technical alliances. Prior to joining Magic, Yuval was General Manager and co-owner of Kopel Reem Software, a position he held since 1996, after beginning his career there as a programmer.

Einat Etzioni (Silver)

Vice President, Operations

Einat Etzioni is responsible for Magic Software's global internal operations, as well as heading the Budget Control and IT departments. Einat joined Magic Software in 2005 and served as Corporate Financial Analyst until appointed Vice President in 2011. Einat holds a BSc degree in Economics and Biology from Tel-Aviv University in Israel.

Amit Birk

Vice President, M&A and General Counsel

Amit Birk has served as our vice president, mergers and acquisitions, general counsel and corporate secretary since May 1999. From 1997 to 1998, Mr. Birk was an associate at Avital Dromi & Co., a leading law firm in Tel Aviv, Israel. Since November 2007, Mr. Birk serves as an external director of BGI Investment (1961) Ltd., an Israeli public company. Mr. Birk holds an LL.B. degree from the University of Sheffield, an M.B.A. degree from Bar Ilan University and a Practical Engineer degree from ORT College. Mr. Birk is also a certified mediator.