Austrian High-Tech Company AVL Chooses Magic Software for its with SAP R/3 Integration Project

  • Or Yehuda, Israel
  • July 20, 2009

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a provider of application platforms and business and process integration solutions, announces that it has signed a contract with AVL, the world’s largest privately owned company for the development of powertrains. AVL selected Magic Software’s iBOLT to integrate their with SAP R/3and Oracle systems.

AVL selected the iBOLT integration suite because of its ability to integrate their on-demand CRM system with their on-premise SAP R/3 ERP and Oracle systems rapidly and more cost-effectively than other solutions. Up until now, this data exchange had to be performed manually. AVL was particularly impressed by the fact that iBOLT came with standard connectors for and SAP R/3.The iBOLT business and process integration suite enables organizations to synchronize data within diverse applications. It provides enhanced workflows, automation of manual processes, and a real-time view of business activity.For AVL, iBOLT offered an open architecture that was practical and comprehensible, so that when AVL plans to implement future changes to their IT set-up, those changes can be made quietly and efficiently without the need to call in expert help.iBOLTquickly and cost-effectively integrates a wide range of IT business applications including SAP Business OneSAP R/3,,Oracle JD Edwards, Lotus Notes, Microsoft Office, IBM i (AS/400), HL7 applications and Google Apps. The iBOLT business integration suite is the winner of SAP Awards for three consecutive years, including the Global Innovation Partner Award for 2008.For more information about the iBOLT business integration suite please visit here or give Magic Software a call.

About AVL

Founded in 1948, AVL is the world’s largest privately owned company for development of powertrains (combustion engines, hybrid systems, electric drive) as well as simulation and test systems for passenger cars, trucks and marine engines. The company employs 4,500 employees worldwide. Turnover in 2008 was 740 million Euro. For more information, visit:

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA) or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISV’s, system integrators, value-added distributors and resellers, and consulting and OEM partners. The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG,, IBM and Oracle. For more information about Magic Software and its products and services, visit

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.

Press contacts:

Cathy Caldeira
Metis Communications
Tel: +1-617-236-0500
Ranbir Sahota
Vitis PR Agency
Tel: +44 (0)121 242 8048
Arita Mattsoff
Magic Software
Tel. +972 (0)3 538 9292