FlatRate Moving & Storage Chooses Magic Software to Redesign Business Systems to Support its Revolutionary Business Model for Local, Long Distance and International Moves

  • Or Yehuda, Israel
  • November 11, 2008

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a leading provider of application platform, and business and process integration solutions, today announced that FlatRate Moving, one of the largest and fastest growing residential moving companies in the United States, has selected Magic Software to design and build a comprehensive new information systems solution that will extend and enhance the delivery of the FlatRate business model for local, long distance and international moves.

Phase one of the project utilized Magic Software’s best practices methodology to analyze FlatRate’s business operations and current applications while achieving internal consensus on desired solutions. In phase two, Magic Software will deliver the services related to system architecture, detailed application design and requirements documentation needed for a successful implementation. These are the first stages of a multi-phase project.

“We selected Magic Software because of its proven history implementing new business applications based on its award-winning uniPaaS application platform and iBOLT integration suite,” said Sharone Ben-Harosh, President of FlatRate Moving & Storage. “Magic Software’s approach to creating software that enhances the customer experience, reduces inefficiency and optimizes business performance, fits well with our philosophy of providing our customers with the best, most cost-effective and hassle-free moves available.”

According to Regev Yativ, President and CEO of Magic Software Americas, “This project is the first step in what we expect will be a long and mutually beneficial business relationship between Magic Software and FlatRate Moving & Storage.  As FlatRate looks ahead to the power of choice that the uniPaaS application platform can bring in terms of scalability, reliability and reach, we anticipate developing one of the premier custom business systems used in today’s business world.”

Magic Software recently announced the addition of mobile device application support in its new uniPaaS business application platform.  As FlatRate’s professionals interact with new business systems from any location at any time they will further enhance responsiveness and visibility of operations in the fast-paced and demanding world of residential moving. 


Since it’s inception in 1992, FlatRate Moving & Storage has grown to be New York City’s largest moving and storage company by maintaining integrity, innovation and professionalism. In addition to mastering the difficult art of moving in one of the most hectic cities in the world – NYC – FlatRate’s introduction of the flat rate move – free from hidden costs, hassles and the questionable practices often tied to moving companies – changed the face of its industry.  And, with distinct levels of service ranging from Economy Package to the luxury Elite service, the company offers a solution for everyone.  Today, FlatRate provides its superior services and expertise through branches in California, Florida, New Jersey and Washington D.C.  In addition to moves within a city, FlatRate offers interstate and international services as well as premium storage facilities across the country.  

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of application platform, and business and process integration solutions.  Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISV’s, system integrators, value-added distributors and resellers, consulting and OEM partners.  The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle.  For more information about Magic Software Enterprises and its products and services, visit https://www.magicsoftware.com/.
Magic Software is a subsidiary of Formula Systems in the Emblaze Group of companies.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.