Leading Global Maker of Consumer and High Fidelity Audio Products, Sennheiser, Selects Magic for Central Integration Platform

  • Or Yehuda, Israel
  • April 30, 2014

Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Sennheiser electronic GmbH & Co. KG, one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems, has chosen to implement Magic xpi Integration Platform as a central platform for multiple integration projects.

Sennheiser sought an integration platform that would not only serve its immediate need to integrate its new CRM application by SugarCRM  with its Oracle JD Edwards EnterpriseOne ERP, but one that would enable it to integrate its entire software landscape. In addition to the Sugar and JD Edwards integration, Sennheiser is already planning to use Magic to integrate other IT systems including, IBM Enterprise Content Management, CIM Database, Lotus Notes, and MicroStrategy.

“We were impressed with Magic’s Oracle Platinum-level partnership along with its extensive JD Edwards integration experience and reference base. Their certified and optimized adapters for JD Edwards EnterpriseOne and Sugar make bidirectional integration quick, easy and reliable,” said Klaus Höling, Director IT and Group CIO at Sennheiser. “In addition, by enabling the loose coupling many diverse applications, databases and technologies, Magic xpi provides a centralized integration solution that is easy and cost-effective to maintain, ensures enterprise-grade security, and offers a high return on investment.”

“Enterprises are increasingly looking towards application integration as a way to increase efficiencies, boost productivity and enhance innovation. Sennheiser is an example of a new breed of forward-thinking companies that are now making their integration platform a strategic choice,” said Stephan Romeder, Managing Director of Magic Software Germany. “Magic’s award-winning integration platform gives enterprises the connectivity, flexibility and speed they need to securely integrate diverse systems. Its unique out-of-the-box in-memory computing (IMC) architecture further enables Magic customers to benefit from high availability, cost-effective elastic scalability, and 24 × 7 business continuity.”

Sennheiser and Magic will both be speaking at the SugarCon 2014 Conference in San Francisco during April 28 – May 1. Attendees are invited to stop by the Magic booth (stand 9) to see product demonstrations and discuss their integration needs with Magic experts.


About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

For more information, visit www.magicsoftware.com.



About Sennheiser electronic GmbH & Co. KG

The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €531 million in 2011. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres). For more information on Sennheiser, please visit their website.


Press Contact:

Tania Amar | VP Global Marketing

Magic Software Enterprises



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