Magic Signs Official Distribution Agreement with Valorista, a Leading Spanish Software Vendor and an Affiliate Member of the Asseco Group

  • Or Yehuda, Israel
  • April 3, 2012

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of mobile and cloud-enabled application and business integration platforms, announced today that it has signed an official distribution agreement with Valorista, a leading Spanish-based wholesale software vendor, which is one of the Asseco South Western Europe group of companies.

This agreement follows the recent distribution agreement signed by Magic with Asseco Poland, a subsidiary of the Asseco Group, Magic’s controlling shareholder and one of Europe’s largest and most influential software vendors.

Valorista operates in Spain as a subsidiary of Asseco Wholesale Services, working with specialized partners in the IT industry, such as engineering companies, business and IT consultants, computer retail stores, system integrators, and more. Magic’s application and business integration platforms ideally complement Valorista’s offering for the IT channel, providing its dealers with new strategic tools to respond effectively to market demands for efficient development, deployment, and integration of business applications.

Commenting on the agreement, Eric Choppe, Managing Director of Magic Software Southern Europe, said: “This is an important step forward, as we pursue our effort to provide better and more direct support to our existing customer base in Spain, and everywhere we operate. We aim to leverage Valorista’s strong experience of the Spanish market to substantially expand our local presence in response to the growing demand for high-end development and integration solutions. This agreement also further strengthens our relationship with the Asseco Group, which provides Magic with an important gateway into many markets throughout Europe.”

Fernando Puente, Valorista Sales Manager, said: “This agreement will enable Valorista to further enrich and diversify our comprehensive portfolio of value-added solutions for the IT Channel, as well as differentiating our offer from our competitors.”

About Magic Software Enterprises

Magic Software Enterprises Ltd. (NASDAQ: MGIC), is a global provider of mobile and cloud-enabled application and business integration platforms.

For more information, visit

About Valorista

Valorista is a leading Spanish wholesale software vendor, with a staff of highly specialized experts in the ICT market, and more than 20 years of experience in finding the best solutions for its customers’ needs. Valorista offers a wide range of services and facilities, including IT labs, engineering, logistics, finance, aftermarket, and recycling services, supporting even the largest and most complex operations.

For more information, visit


Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.


Press Contact:

Tania Amar, VP Global Marketing
Magic Software Enterprises

David Lebrero
Tel: (+34) 976 700 073
Mobile: (+34) 638 028 509