Magic Software Announces New – SAP Integration Project

  • Or-Yehuda, Israel
  • March 7, 2011

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of cloud and on-premise application platform and business integration solutions, has announced that Sonova AG, one of the world’s leading manufacturers of hearing instruments, has chosen Magic Software’s iBOLT integration platform to integrate the on-demand CRM and SAP ERP applications of its group members, Advanced Bionics Inc. and Phonak AG.

Advanced Bionics Inc., a global leader in developing one of the world’s most advanced cochlear implant systems, uses’s Cloud CRM application to store patient and cochlear implant data securely, and to track the life cycle of the implants precisely and accurately. Advanced Bionics will use the iBOLT integration platform to transfer this vital data to its SAP ERP application. iBOLT was chosen because its code-free methodology simplifies the complex integration process between cloud and on-premise applications, and provides reliable real-time data.

At a later stage, this solution will be extended to Phonak AG’s IT system architecture. Phonak AG has been a leading developer, producer and distributor of technologically advanced hearing and radio systems for more than 50 years.

“Recently, Magic Software was proud to receive an award for outstanding achievements from after we successfully integrated the and SAP applications in a customer project,” said Stephan Romeder, Managing Director of Magic Software Germany. “With Phonak and Advanced Bionics, we are continuing to demonstrate the effectiveness of our solution, which allows our customers to get the maximum value from their existing technology.” 

About Sonova AG

The globally active Group is the world’s top manufacturer of hearing instruments, the market leader in wireless communication systems for audiology applications, develops and manufactures advanced cochlear implant systems and provides professional solutions for hearing protection. For more information, visit: .

About Advanced Bionics Inc

Advanced Bionics Inc is a global leader in developing one of the most advanced cochlear implant systems in the world. Founded in 1993, and partnered with Phonak under the Sonova Group in 2009, Advanced Bionics Inc develops cutting-edge cochlear implant technology that restores hearing to the deaf.
With sales in over 50 countries, Advanced Bionics Inc’s talented group of technologists and professionals from all over the world are driven to succeed, work with integrity, and stay firmly committed to quality. For more information, visit

About Magic Software Enterprises

Magic Software Enterprises Ltd. (For more information, visit

Except for any historical information contained herein, the matters discussed in this press release include forward-looking statements that might involve a number of risks and uncertainties. Actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic’s most recent annual report and other filings with the Securities and Exchange Commission.
Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.


Press Contact:

Tania Amar, VP Global Marketing

Magic Software Enterprises