Magic Software to Demonstrate Microsoft SharePoint Integration with Social Media and Enterprise Systems at SPTechCon 2010

  • Irvine, California
  • February 9, 2010

Magic Software Enterprises Inc., a subsidiary of Magic Software Enterprises Ltd. (NASDAQ: MGIC), a provider of application platforms and business and process integration solutions, today announced that its new iBOLT business integration suite component for Microsoft SharePoint® will enable unlimited closed loop integration between Microsoft SharePoint and enterprise systems for ERP, CRM, HRIS and other critical business functions as well as social media content from websites such as Twitter, LinkedIn and Facebook.

Michael Singer, Technology Director for Magic Software Americas, is presenting the solution at SPTechCon 2010 in San Francisco, Calif.  Singer’s presentation, part of the “Tell Me Something I Don’t Know (About SharePoint)” panel, will take place on Wednesday, February 10, at 4:30 p.m. PT.  Demonstrations will also be available from Magic Software, at booth 305 of the conference.

As enterprises look to leverage the productivity that Microsoft SharePoint and other rich platforms provide, they need companies to cost-effectively guide and simplify the integration of business applications. Magic Software’s iBOLT provides customers with simple, code-free integration, granting the ability to optimize their most critical business processes.    

Singer will demonstrate how the iBOLT Integration Suite integrates Microsoft SharePoint with enterprise systems such as ERP and CRM and with popular Social Media and Web 2.0 technologies. Using a demonstration application called Social Launch, Singer will show how iBOLT and Microsoft SharePoint provide users the ability to pull product information from ERP systems such as SAP Business One or JD Edwards and coordinate timed product launches by disseminating information  through Microsoft Dynamics CRM, email and social media platforms such as Twitter, LinkedIn and Facebook.

Glenn Johnson, Senior Vice President Marketing for Magic Software Americas commented, “Our customers are currently and continually searching for ways to cut costs, save time and be more efficient by leveraging information trapped in back-end systems. iBOLT’s automated exchange of information with Microsoft SharePoint Server augments this business strategy and simplifies online interaction for users.”

Singer has more than 10 years experience leading application development and integration projects for Magic Software. He has applied his expertise in application interface design and the human experience in business processes for Magic Software for numerous client projects including Allstate, Steelcase and FMRP.

SPTechCon will take place from February 10-12, in San Francisco, Calif.  The conference will focus on helping Microsoft SharePoint administrators, developers and power business users find products and solutions that can help them master the power of Microsoft SharePoint 2010 for their organizations.

*iBOLT special edition for Microsoft SharePoint will be commercially available in March 2010.


Magic Software’s iBOLT for Microsoft SharePoint Resources:


About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA), Mobile or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has 10 offices worldwide and a presence in over 50 countries with a global network of ISV’s, system integrators, value-added distributors and resellers and consulting and OEM partners. The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG,, IBM and Oracle. For more information about Magic Software and its products and services, visit, and for more about our industry related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, the integration of the newly acquired IT services assets and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd.  Microsoft SharePoint® is a registered trademark of Microsoft Corporation.  All other trademarks are the trademarks of their respective owners.

Magic Software Media Contacts:

Cathy Caldeira
Metis Communications 
Tel: +1-617-236-0500   

Glenn Johnson
Magic Software Americas
Tel. +1 949 250 1718