Magic Software to Present on Enterprise Rich Internet Applications and Cloud Computing at AJAXWorld 2009 RIA Conference and Expo

  • Irvine, California
  • June 16, 2009

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a leading provider of application platforms and business and process integration solutions, today announced that Regev Yativ, president and CEO of Magic Software Americas, is presenting at the AJAXWorld 2009 RIA Conference and Expo. Yativ is presenting a panel on Rich Internet Applications (RIA) within enterprises and the cloud on Monday, June 22, from 2:05-2:50 p.m. ET at the Roosevelt Hotel in New York City.

RIA for businesses is a growing trend among software users looking for responsive application interactions that can be accessed from any location. As users begin demanding business information presented in the same way as the social web – interactive and visual – and carry the same reach, IT departments must adapt. Yativ’s presentation will discuss how companies can develop and deploy rich Internet business applications on-premise or in the cloud. His talk will also focus on enhancing end-user experience and ways and means for IT departments to reduce the risks associated with application development and avoid IT project failure.

Yativ is responsible for Magic Software’s business operations in the Americas and is based in the United States. Previously he served as Magic Software’s managing director in Europe and Japan, and managed the distribution network in charge of Asia Pacific, Latin America and South Africa, significantly growing those regions. Yativ is a frequent speaker at industry events and forums, and a regular media commentator on business trends and how to leverage technology to improve IT.   

AJAXWorld 2009 RIA Conference & Expo will focus on the theme of “Driving Profitability Through the User Experience.” Leading industry executives and attendees will explore and explain how simple, rich interfaces that do not get in the way of the user’s experience, but enhance it, are increasingly becoming tied to value creation, profitability and staying-power in the marketplace. IT professionals will come away with an enhanced understanding of what it takes to effectively evaluate, design and build on-line experiences that are compelling, usable and profitable.

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA), mobile or Software-as-a-Service (SaaS) modes – and business and process integration solutions.  Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISV’s, system integrators, value-added distributors and resellers, and consulting and OEM partners.  The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts.  Magic Software has partnerships with global IT leaders including SAP AG,, IBM and Oracle.  For more information about Magic Software Enterprises and its products and services, visit

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.

For more information, please contact:

Cathy Caldeira
Metis Communications
Tel: +1-617-236-0500
Ranbir Sahota
Vitis PR Agency
Tel: +44 (0)121 242 8048
Arita Mattsoff
Magic Software
Tel. +972 (0)3 538 9292