Magic Software UK highlights more effective mobile application development at Mobile App World 2010

  • Bracknell, United Kingdom
  • October 14, 2010

Bracknell, United Kingdom, October 13, 2010 — Magic Software Enterprises (UK) Ltd., a subsidiary of Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of cloud and on-premise enabled application platform and business integration solutions, announced that it will be introducing uniPaaS and iBOLT to mobile application developers at this year’s Mobile App World in London on 19 – 20 October 2010.

uniPaaS is an application platform that simplifies the process of building and deploying mobile applications,  full client, rich internet applications (RIA), and Software-as-a-Service (SaaS) offerings.

uniPaaS pre-compiles and pre-configures the intensive code-writing process associated with developing mobile applications. Providing a single development and deployment paradigm, uniPaaS means fewer skill-sets to manage, enabling enterprises and independent software vendors to roll-out their mobile application faster and at lower cost.

Mobile applications developed using uniPaaS are lightweight enough to fit the limited memory and processing power of the phone or device, but powerful enough to enable workers to complete their essential tasks. uniPaaS also features its own dedicated client side module, ensuring that mobile applications created using uniPaaS are not vulnerable to internet based security threats. In addition to uniPaaS, Magic Software will also introduce iBOLT, its code-free business integration platform.  Using both uniPaaS and iBOLT, developers are able to build mobile applications that integrate and present multiple enterprise system data on a single mobile screen.

An example of this integration is the combination of SAP with CRM data, ERP data and back-office systems and processes to produce entire business workflows that can be customised, extended and deployed for use by sales teams and technicians in the field and employees on the move.

Magic Software is also encouraging developers to pre-register for uniPaaS Jet, a free full application platform which is coming very soon at:–free-single-user-edition-application-platform/


Mobile Enterprise Application – Resources

Magic Software’s Mobile Solutions

White Paper, ‘6 Tips for Building Mobile Enterprise Applications in 2010’

White Paper, ‘The 5 New Essentials for Building Business Applications’

Read more about the uniPaaS Application Platform

Read more about the iBOLT Business Integration Suite

Webcast, ‘Introducing uniPaaS from Magic Software’


About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of on-premise and cloud-enabled application platform solutions – including full client, rich internet applications (RIA), mobile or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has 13 offices worldwide and a presence in over 50 countries with a global network of ISVs, system integrators, value-added distributors and resellers, as well as consulting and OEM partners. The company’s award-winning, code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG,, IBM and Oracle. For more information visit about Magic Software and its products and services, visit, and for more about our industry-related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd. All other trademarks are the trademarks of their respective owners.

For more information:

Ranbir Sahota/Sara Pennant 
Vitis PR Agency
Tel: 0121 242 8048
Email: or