Loxam Synchronizes Its CRM and ERP to Boost the Sales Operations Performance


"With Magic xpi we have been able to cut our development time by a factor of 10. The CRM/ERP integration allowed us to easily move to another inter-branch SCM project."

Philippe Kaliky, Services Center Director, Loxam

SOURCE: Loxam's website


The Project

Industry: Construction
Magic Solution: Magic xpi for Salesforce, RentalMan and PS
  • Salesforce integration by Marketing and IS teams
  • Data integration for a 360 degree view in SFDC viaRentalMan
  • Risk rating option created by integrating Coface and Creditsafe apps


  • Better coordinate the salesops for all the branches
  • Integrate CRM sales with RentalMan dedicated ERP formore efficiency
  • Integrate risk rating option



  • Increased CRM efficiency
  • From Marketing, Sales to consultants teams
  • 360 degree customer view
  • Risk rating added
  • High reliability
  • Global integration solution
  • Quick, streamlined, and efficient