Magic Software Integrates Marketo, Salesforce and SAP Using Its Own Magic xpi Integration Platform

Magic Software Enterprises

“We believe in our product. We use our own technology, which makes us the best customer reference we have. Like many of our customers, we are always looking for ways to streamline our processes. By implementing our own products over the years, we’ve found that this is the best way for us to walk in our customers’ shoes.”

Yuval Lavi, VP of Technology & Innovation at Magic Software Enterprises 


The Project

Industry: Integration and application development solutions
Magic Solution: Magic xpi Integration Platform 
Connected Applications: Marketo, Salesforce, SAP, a proprietary licensing app


  • Automate and synchronize Marketing, Sales, Operations and Support processes in all of the company’s branches for a streamlined, efficient workflow
  • Enhance the processing of product licenses for an improved customer experience
  • Reduce manual work needed across the board



  • 4 departments automated
  • 3 months to implement integration by 1 person
  • 30% reduction in operational time and costs
  • Significant reduction in errors from manual entry of data
  • Annual Renewal contracts  are prepared and executed by 1 person in 1 week instead of 1 month