By Lindsay Britz, Magic Software South Africa
Because of the complexity of the projects and their impact on all customer-related business processes, CRM integration projects can be very risky.
In fact, industry analysts estimate that the failure rate of CRM projects is between 18% and 69%. Projects can easily go over time and budget when risk factors are not identified up front and necessary adjustments aren’t made. Here are some best practices that can help ensure that your CRM integration project is a success.
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