Data leading to customer insight is vital in today’s competitive environment. This data is a powerful resource that should and must be shared across corporate departments to improve sales effectiveness and operational efficiency. With direct, real-time access to customer details, sentiment, product shipments, support calls, and payment histories, salespeople can nurture strong relationships, exploiting every up-sell opportunity and even assist with support and collection issues. More importantly, by not having to search for customer information, sales staff have more time to focus on what they do best ? closing business.