By Glenn Johnson, Senior Vice President at Magic Software Americas
CRM systems integration projects can be very risky. There are at least a dozen oft-quoted industry analyst reports that estimate that the failure rate of CRM projects is between 18 and 69 percent. Projects can go over time and budget when risk factors are not identified up front and necessary adjustments aren’t made. Here are some best practices that can help ensure that your CRM systems integration project is a success.