Aerzener Maschinenfabrik Opts for Salesforce and Magic xpi platform

  • Magic Software
  • January 28, 2018

German Company, Aerzener Maschinenfabrik, one of the world’s leading manufacturers of two-shaft rotary pistons, harnesses the power of Magic xpi in its integration to connect Salesforce to internal enterprise solutions.

Magic xpi native Salesforce adapter allows Aerzener Maschinenfabrik to receive multiple benefits including 360-degree real-time views of customer data, easily integrate Salesforce CRM with internal enterprise systems, and replace complex programming of interfaces.

360-degree real-time view of customer information

Providing sales with a 360-degree customer view including credit status and social media comments, Magic xpi gives real-time data of accurate information for Aezener Maschinenfabrik. Now the company is able to achieve a high level of customer service from the integration.

Salesforce CRM easily integrates with internal enterprise systems using Magic xpi Integration Platform

Magic xpi integration significantly expands the speed and scope of enterprise data connectivity with an easy communication of business processes. The backend systems of industrial high-performance machines were easily integrated to the Salesforce platform. Magic ensures synchronized data flows back and forth making all information available in the internal systems and Salesforce. Aezener Maschinenfabrik benefits from the flexible connectivity to different systems, file types and data formats connecting between the Salesforce platform to internal enterprise solutions

Built-in Salesforce connector will replace complex programming of interfaces

For the Salesforce integration, Magic xpi provides a standard connector, eradicating the need for complex programming of interfaces. Magic xpi Studio makes is simple with code-free, drag and drop environment and comprehensive visual data mapper. If required, Aerzener Maschinenfabrik GmbH can link any of its other cloud and on-premise systems with Magic xpi. Magic xpi acts as a hub and enables clear and comprehensive solutions that can be easily maintained.

Ewald Hillebrand, head of IT at Aerzener Maschinenfabrik, explained how it all comes together with Magic xpi: “By integrating our systems with Magic xpi, we get a 360-degree real-time view of our customer information.” He continues, “Automating our workflows and business processes lead to increased productivity and reduced human errors.” It also enabled the company to connect the Salesforce Platform with their backend systems in an efficient way, providing another tremendous benefit.

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