Magic Software’s Leadership

Guy Bernstein has served as our chief executive officer since April 2010 and has served as a director of our company since January 2007. Mr. Bernstein served as the chairman of our board of directors from April 2008 to April 2010. Mr. Bernstein has served as the chief executive officer of Formula Systems, our parent company, since January 2008. From December 2006 to November 2010, Mr. Bernstein served as a director and the chief executive officer of Emblaze Ltd. or Emblaze, our former controlling shareholder. Mr. Bernstein also serves as the chairman of the board of directors of Sapiens International Corporation N.V., or Sapiens, and is the chairman of the board of directors of Matrix IT Ltd., both of which are subsidiaries of Formula Systems. From April 2004 to December 2006, Mr. Bernstein served as the chief financial officer of Emblaze and he has served as a director of Emblaze since April 2004. Prior to that and from 1999, Mr. Bernstein served as our chief financial and operations officer. Prior to joining our company, Mr. Bernstein was at Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global, where he acted as senior manager from 1994 to 1997. Mr. Bernstein holds a B.A. degree in accounting and economics from Tel Aviv University and is a certified public accountant (CPA) in Israel.

Asaf Berenstin has served as our chief financial officer since April 2010. In November 2011, Asaf was appointed as Chief Financial Officer of our parent company Formula Systems (1985) Ltd. in addition to his position as chief financial officer of our company. Prior to that and from August 2008, Mr. Berenstin served as our corporate controller. Prior to joining our company and from July 2007, Mr. Berenstin served as a controller at Gilat Satellite Networks Ltd. (NASDAQ: GILT). From October 2003 to July 2008, Mr. Berenstin was a certified public accountant at Kesselman & Kesselman, a member of PriceWaterhouseCoopers. Mr. Berenstin holds a B.A. degree in Accounting and Economics and an M.B.A. degree, both from Tel Aviv University, and is a certified public accountant (CPA) in Israel.

Arik Kilman joined Magic in January 2012, following our acquisition of AppBuilder Solutions Ltd. Prior to joining our company, Mr. Kilman served as Chief Executive Officer of BluePhoenix Solutions Ltd., the former parent of AppBuilder from May 2003 to January 2009 and from April 2010 to December 2011. Mr. Kilman holds a B.A. degree in Economics and Computer Science from New York City College of Technology.

Yuval Lavi joined Magic in June 2013 with the mission of providing high-level professional services. After three years as the Global VP of Professional Services, Yuval moved to the position of Global VP of Technology & Innovation. In his new position, Yuval is in charge of defining the company’s technological vision, opening new technology horizons for the company and building strategic technical alliances. Prior to joining Magic, Yuval was General Manager and co-owner of Kopel Reem Software, a position he held since 1996, after beginning his career there as a programmer.

Stephan Romeder, is the General Manager of Magic Software Enterprises Europe and the VP of Global Business Development. He is also the Managing Director of Magic Software Deutschland, covering Germany, Austria and Switzerland. Stephan began his career at Magic in 1996 increasing sales and earning many sales and business awards as he worked his way up the corporate ladder by combining a strong focus on innovation with a commitment to developing long-term relationships with customers, partners and employees. Stephan has a Masters in Business Informatics.

Karin joined Magic in 2020 as chief marketing officer with the mission of leading and managing marketing strategy worldwide.
In her position, Karin is responsible for overseeing the planning, development, and execution of the organization’s marketing activities, and responsible to generate revenue by increasing sales through successful marketing for the entire organization.

Karin brings over 20 years of marketing experience, track record success in local and global marketing, and B2B leadership experience.

Prior to joining Magic, she served as VP Marketing, Business unit manager, and as a board member in tech and communication companies.

Eric Choppe has over 25 years’ experience in executive management and entrepreneurial experience in leading  technology companies.

Eric is currently Managing Director Southern Europe for Magic Software. Eric also held several positions in Magic Software such as Vice President Sales and Pre Sales for Europe,  Alliance Channel Partner Director, Sales Director.

Eric has a Master of Science in Management.