5 Successful Strategies for Making CRM an Enterprise Portal

Customer data is a powerful resource that can be shared across corporate departments to improve operational efficiency and sales effectiveness. With convenient access to actionable data, salespeople can build strong relationships with customers by leveraging the latest information from ERP and support systems, customer satisfaction surveys, product shipments, and payment histories.

These following five strategies can help enhance your users’ CRM portal experience and avoid pitfalls with your implementation.

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