By Glenn Johnson
You can’t escape discussions about digital transformation and customer experience these days.
As the chatter intensifies — and both topics integrate more tightly in analyst trend lines and reports — so does the inevitable attempt to converge these trends into digital experience (DX).
In simple terms, digital transformation can be understood as the changes brought on by the use of digital technology in all aspects of business.
Customer experience (CX) is all about the “sum-totality of how customers engage with your company and brand,” author, photographer and speaker Adam Richardson wrote in the Harvard Business Review.
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