Digitally transforming e-commerce customer engagement

Enabling excellent e-commerce experiences is a top priority for many companies. This is true now more than ever since B2B e-commerce sales are expected to outgrow their B2C counterparts, reaching 12 trillion USD in sales by 2020.

Digitally transforming e-commerce customer engagement is now possible in part due to new mobile, cloud and big data technologies. But leveraging these new innovations to improve customer service is highly dependent on the seamless sharing of product, order, and customer data throughout the entire customer journey. Here are some differentiating e-commerce customer experiences that rely on several system integrations.

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Yuval Lavi

Magic Software Enterprises Americas


Yuval Lavi is Vice President of Technology and Innovation at Magic Software. Yuval’s mission is providing high-level professional services and a variety support tools (framework, performance profiler, migration, etc.) for all Magic products. in addition of overall responsibility for Corporate Customer Support and in charge of developing a Corporate Knowledge Center.


Read about Magic xpi Integeration Solutions


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