Five tips when integrating customer data

By Lindsay Britz, Magic South Africa

Organisations that successfully integrate customer data and provide their customer-facing employees with a holistic view of customer information are better able to target, engage, sell and satisfy prospects and customers. Despite its importance to creating an optimised customer journey, only a small number of companies (17%) have fully integrated their customer data across all areas of the organisation according to Salesforce’s The State of Marketing Leadership report released in December 2014.
 
Creating a 360-degree customer view requires the enterprise to capture customer information from email, social media, and websites, and also integrate data from various business systems including CRM, ERP, customer support, logistics and even third-party services, such as credit check services. Because customer data integration (CDI) projects touch people, process and technology, CDI project leaders must be social champions, as well as architectural experts.
Here are 5 tips to help ensure that your CDI project will be a success:

 
Click here to read more

Featured Articles

Supply & Demand Chain Executive
Dear Mid-Sized Manufacturer, Do You Have a Plan for Transitioning to Industry 4.0?
Read More
Manufacturing News
FactoryEye Launches Strategic Partner Program
Read More
Plant Engineering
Can you improve ROI with Industry 4.0?
Read More