Mahindra Uses Magic Technology to Automate Business Processes between SAP and Other IT Systems

Laguna Hills, California September 10, 2014 – Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC)), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Mahindra & Mahindra Ltd. (M&M), a USD $16.5 billion multinational group, has implemented Magic xpi Integration Platform to integrate its SAP R/3 system with OTM, a cloud-based business intelligence system, its Automotive Dealer Management System and other enterprise applications.

“Mahindra & Mahindra has increased operational efficiency and productivity by using Magic’s integration platform to easily automate communication with trading partners and make information about third-party products accessible within our SAP system,” stated Vijay Mahajan, Head, Center of Excellence-Corporate IT at Mahindra & Mahindra Ltd. “Thanks to Magic’s metadata-based rapid development method, we have been able to complete these integration projects and others, quicker and with fewer resources than required by our previous integration solution.”

Commenting on this project, Nitin Bhosle, General Manager at Magic Software Enterprises India stated, “With many enterprise systems already in place, leading companies like Mahindra realize that their next wave of operational improvements will come from integrating and mobilizing business processes. With innovative In-Memory Computing architecture and certified application adapters and connectors to leading enterprise systems, such as SAP, Oracle, Salesforce, Microsoft, IBM, Google, and others — the award-winning Magic xpi Integration Platform provides an ideal way for organizations of any size to increase ROI from their existing enterprise systems, regardless of whether they are located on-premise or in the cloud.”


About Magic Software Enterprises Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data. For more information, visit

Press Contact: Wes Rogers +1 404 969 6849

About Mahindra The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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For further enquiries please contact: Ruzbeh Irani Chief Group Communications and Ethics Officer and Member of the Group Executive Board Mahindra Group Phone: +91 22 2490 1441 Email:

Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic’s most recent annual report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release. Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.


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