By Alex Samuely
Coffee chain Segafredo Zanetti France is rolling out a new mobile application that allows drivers and sales team members to receive and complete restaurant orders while on-the-go, underscoring the importance of leveraging mobile for the supply side.
The French subsidiary of Massimo Zanetti Beverage Group is striving to fuel sales by teaming up with Magic’s Enterprise Mobility Solution to power a mobile direct store delivery app, a tool that could transform the brand’s distribution processes. While plenty of food and beverage marketers introduce mobile ordering apps to fulfill consumer demand, Segafredo is thinking long-term by implementing necessary features to help maintain product supply and increase efficiency for employees.
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