Magic xpi Streamlines Business Processes for Global AV Solutions Company Christie Digital

Christie Digital Systems USA, Inc. is a global, award-winning audiovisual, content management, and image processing technologies company that originated in California in 1929. Offering a complete range of high-quality AV solutions for cinema, business, education, entertainment and industry, the company employs more than 1,400 personnel around the world.

Christie operations run on multiple Oracle ecosystems, including JD Edwards (JDE), Agile PLM, and Fusion CRM, as well as Microsoft SharePoint. The company sought to connect these systems in order to improve consistency across its platforms, streamline its business processes and increase operational efficiency and performance.

Christie selected the Magic xpi integration platform because it is based on an innovative technology for business process integration, and because Magic Software is:

  • An Oracle Platinum Partner and the only Oracle Validated Integrator with a built-in, certified JDE connector for simple, out-of-the-box integration that delivers optimized connectivity to JDE/ customized fields and objects
  • A leading JDE integration expert with acclaimed JDE integration expertise and 15+ years of integration & automation experience
  • An Oracle Orchestrator supercharger offering smart, flexible integration that provides intelligent connectivity from JDE to any system, with or without Oracle Orchestrator
  • A leading integrator with multiple apps, including CRM, eCommerce, logistics & HR systems

""Our selection of Magic xpi Integration Platform represents our confidence in Magic’s promise of smarter technology for business process integration across multiple enterprise systems. Magic’s collaborative working style enhances the value of their technology, making them an ideal provider for integrating our ERP, CRM, PLM and SharePoint systems.""

David Hsieh
Senior Director of Global Information Systems

In a matter of weeks, Christie achieved an easy-to-understand, self-documenting integration of complex systems. This included the automatic synchronization of complex data – such as bills of materials and inventory – in Agile PLM; the receipt of sales opportunities from partners in their Salesforce CRM; and complete integration of their warehouse inventory and shipping data.



  • Single point of truth for all data and business processes.
  • Improved consistency across platforms.
  • Streamlined business processes.
  • More accurate and reliable activity data.
  • Elimination of costly and time-consuming in-house development cycles, leaving the Christie team free to focus on other projects. 

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Erwin Fuchs Business Development Manager at ASSA ABLOY (Schweiz) AG

“We found that Magic xpi provided us with a reliable, robust and agile solution that is easy to support and scale up.”