Magic Software Signs up Blat-Lapidot - a Leading Salesforce.com Partner

Magic Software looking to sign up more partners in 2008

Monday, July 14, 2008, Or Yehuda, Israel

Magic Software Enterprises, a provider of application platform, and business and process integration solutions, unveiled today an alliance with Blat-Lapidot, one of salesforce.com’s leading partners in Europe. Both companies will work together to implement Magic Software’s iBOLT for salesforce.com’s CRM applications and Force.com platform in a variety of projects beginning initially in EMEA with plans to expand to North America and Asia Pacific. Both companies report that together they have already won three projects.

Magic Software has only recently announced the launch of iBOLT for salesforce.com, a special edition of their award-winning business integration platform. iBOLT for salesforce.com is a code-free integration platform for bringing together Salesforce CRM with other enterprise business applications including ERP, Finance, Human Resource Management Systems, Distribution and Data Warehouse Management. The system facilitates the sharing of information across the enterprise, allowing management to make more informed business decisions while eliminating work duplication and manual data entry arising from the over-compartmentalization of departmental data.

According to Maya Komrov, chief executive officer for Blat-Lapidot, “By partnering with Magic Software we now offer a unique code-free integration solution for businesses that want to get more value from their Salesforce CRM application and their on-premises systems. Magic Software is our vendor of choice because they come to the table with over twenty years of experience, an unrivaled technology stack, global presence, thousands of successful customer installations worldwide, a mature market outlook, and vast partner experience with others, including SAP. The results are clearly seen in the iBOLT business integration solution that uses a code-free, wizard based approach to enable users to focus totally on business process optimization and achieve major cost savings on the average time to implementation. Our agreement with Magic Software will enable us to grow further and better answer the unique requirements and demands of all our customers.”

“We are delighted to announce our partnership with Blat-Lapidot,” added Ami Gal, vice president integration product lines at Magic Software. “Blat-Lapidot is a highly experienced salesforce.com partner with both the skills and the resources to effectively implement Magic Software’s business integration solutions. Working with Blat-Lapidot also gives a significant boost to the launch of the new special edition iBOLT for salesforce.com business integration suite. Our next step is to continue signing more partnership agreements with leading salesforce.com consultants.”

About Blat-Lapidot

Blat Lapidot was established some 20 years ago. Over the years, and following developments in the field of organizational consulting, the company focused on a number of fields — change management, managerial development, and organizational development. In the course of the years, the company understood that in order to provide a comprehensive solution for the customer it was incumbent to become experts in organization and methods improvement, as well as implementation of organizational software such as CRM-on-demand, etc. In parallel, the Blat Lapidot team expanded, with experts in the fields of behavioral sciences, industrial engineers, and systems analysts joining the staff of organizational consultants. These additions have afforded Blat Lapidot the flexibility to provide broad-based solutions for large and complex organizations in a variety of fields. For more information about Blat Lapidot, please visit:http://www.blat-lapidot.com/DefaultEng.aspx.

 


About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of business integration, application development and deployment tools. Magic Software has a presence in over 50 countries as well as a global network of ISV’s, system integrators, value-added distributors and resellers, consultancy partners and OEM partners. The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities. Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, Salesforce.com, IBM and Oracle. For more information about Magic Software Enterprises and its products and services, visit http://www.magicsoftware.com/.

Magic Software is a subsidiary of Formula Systems in the Emblaze Group of companies.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.