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Management Team

Guy Bernstein

Chief Executive Officer

Guy Bernstein has served as CEO of Magic Software since 2010, having served as a director of the company since 2007 and as chairman of the board of directors from 2008 to 2010. Guy has served as the CEO of Formula Systems since 2008. In addition, Guy serves as the chairman of the board of directors of Sapiens, and is chairman of the board of directors of Matrix, both of which are subsidiaries of Formula Systems. From 2006 to 2010, he also served as a director and CEO of Emblaze. Prior to joining Emblaze, Guy held the position of CFO and COO of Magic Software. From 1994 to 1997, Guy was a senior manager at Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global. Guy holds a BA degree in Accounting and Economics from Tel Aviv University and is a certified public accountant (CPA) in Israel.

Udi Ertel

President, Software Solutions Division

Udi Ertel has served as president of our Software Solutions Division since 2013. Since joining the company in 2004, Udi has held various management roles including CEO of Magic Israel, VP Global Services & Operations, VP Sales and Distribution, and Senior Vice President of Global Sales. Prior to joining Magic, Udi served as the CEO of Complot (83) Ltd for nine years and held a variety of management positions at other organizations. Udi holds a BSc degree in Computer Science and Mathematics from Tel Aviv University and completed his studies toward an MBA from the same university.

Arik Kilman

President, AppBuilder Solutions Division

Arik Kilman has served as an officer of our company since January 2012, following our acquisition of AppBuilder Solutions Ltd. at which time he was named Chief Executive Officer of AppBuilder. Prior to joining our company, Arik served as Chief Executive Officer of Bluephoenix Solutions Ltd., the former parent of AppBuilder. Mr. Kilman holds a bachelor's degree in economics and computer science from New York Tech University.

Arik Faingold

President, Integration Solutions Division

Arik Faingold has served as Chairman and President of Comm-IT since 2009. Arik previously served as a General Manager of OpenTV Israel part of OpenTV Global, from 2003- 2009. Prior to that he co-founded and served as Chief Technology Officer of BettingCorp. Arik currently serves as a director and advisory board member to several hi-tech companies. He holds an MBA from Tel Aviv University and Bachelor’s Degree in Computer Science from the Interdisciplinary Center (IDC) in Herzliya.

Yuki Tsruya

President, IT Project Management and Staffing Services Division

Yuki Tsruya has served as Chief Executive Officer of our subsidiary, CoreTech Consulting Group LLC, since 2006. Mr. Tsruya has also served as Chief Executive Officer of Fusion Solutions LLC and Xsell Resources Inc. since our acquisition of these companies in 2010. Mr. Tsruya holds a bachelor's degree in accounting and finance from the College of Administration in Israel and is a Certified Public Accountant (ISR).

Asaf Berenstin

Chief Financial Officer

Asaf Berenstin has served as our Chief Financial Officer since April 2010.  Prior to that and from August 2008, Mr. Berenstin served as our Corporate Controller. Before joining Magic Software and from July 2007, Mr. Berenstin served as Controller at Gilat Satellite Networks Ltd. (NASDAQ: GILT).  From October 2003 to July 2008, Mr. Berenstin worked as a certified public accountant at Kesselman & Kesselman, a member of PriceWaterhouseCooper.  Mr. Berenstin holds a BA degree in Accounting and Economics and an MBA degree, both from Tel-Aviv University, and is a certified public accountant (CPA) in Israel.

Eyal Pfeifel

Chief Technology Officer

Eyal Pfeifel is responsible for defining and implementing Magic Software's technology vision and overall product offering. Eyal comes to Magic Software with more than 20 years experience in planning and managing large-scale and innovative technology projects. Prior to joining Magic Software as CTO in 2009, Eyal was CTO for Ai Research and Technologies, a leading Artificial Intelligence research project.  Eyal has served in executive positions in a diverse range of international hi-tech companies covering Internet, Consumer, Mobile, Enterprise and Reference software. Eyal has also previously worked at Magic Software's Japan branch as marketing general manager from 1998 to 2000 and as product manager at the company's headquarters from 1993 to 1998 and has a strong knowledge of application development and enterprise software.

Ami Ries

Vice President, Research and Development

Ami Ries joined Magic as Vice President Research and Development in December 2013. Ami brings over 18 years experience managing complex R&D efforts in various organizations. In his role at Magic, Ami holds end-to-end responsibility for product delivery and quality for Magic’s application and integration platforms. Prior to joining Magic, Ami was the VP R&D at CastUP and VP Development at Netwise where he led large software teams.

Yuval Lavi

Vice President, Corporate Professional Services & Support

Yuval Lavi joined Magic in June 2013 with the mission of providing high-level professional services and a variety support tools (framework, performance profiler, migration, etc.) for all Magic products. Yuval has overall responsibility for Corporate Customer Support and is in charge of developing a Corporate Knowledge Center. Prior to joining Magic, Yuval was General Manager and co-owner of Kopel Reem Software, a position he held since 1996, after beginning his career there as a programmer. Lavi is a globally recognized authority in Magic technology and software development, and is a requested speaker on these topics at international conferences and events.

Amit Birk

Vice President, M&A and General Counsel

Amit Birk has served as VP M&A since 2004 and general counsel and corporate secretary since 1999. In that capacity, he leads the company world wide M&A strategy and the company's legal team providing services in a number of business areas. Prior to joining Magic Software, Amit worked as an associate in Avital Dromi & Co., a leading Tel Aviv law firm. Amit is a practical engineer in computers and holds an L.L.B. degree from the University of Sheffield and an MBA from Bar Ilan University in Israel.

Einat Etzioni (Silver)

Vice President, Operations

As Vice President of Operations, Einat Etzioni is responsible for Magic Software's global internal operations, as well as heading the Budget Control and IT departments. Einat joined Magic Software in 2005 and served as Corporate Financial Analyst until appointed Vice President in 2011. Einat holds a BSc degree in Economics and Biology from Tel-Aviv University in Israel.

Itai Galmor

Vice President, Global Marketing & Business Development

Itai Galmor joined Magic as Vice President Global Marketing & Business Development in February 2015. In this role, Itai is responsible for leading and executing the company’s marketing and business development activities across the globe. Itai brings over 15 years of experience in managing marketing departments in technology-driven organizations. Prior to joining Magic, Itai served as a VP Marketing and Business Development in various global hi-tech organizations. Itai holds an MBA in Business Administration with a specialization in Marketing from the University of Manchester.