Magic Software UK Simplifies Enterprise Mobile

  • Bracknell, United Kingdom
  • März 15, 2010

Magic Software Enterprises (UK) Ltd., a subsidiary of Magic Software Enterprises Ltd. (NASDAQ: MGIC), a provider of application platforms and business and process integration solutions, launches a recruitment programme for Independent Software Vendors (ISVs) looking to succeed in the enterprise mobile application market using its uniPaaS application platform and iBOLT integration suite.

uniPaaS and iBOLT enable ISVs to quickly and efficiently create rich mobile enterprise applications that are fully integrated with back-office systems. Both uniPaaS and iBOLT use pre-configured and pre-compiled business logic rather than hard-code, minimising the technical coding process and enabling developers to focus on optimising business and process functionality.

Magic Software is looking to recruit 20 new ISVs by the end of 2010 throughout the UK. ISVs will be able to offer mobile solutions in SAP, Salesforce.com, JD Edwards, Microsoft SharePoint, Lotus Notes and MS-Dynamics echo systems. The Magic Software ‘mobile initiative’ will provide training, technical and marketing support.

“Enterprise mobile applications provide an enormous opportunity for the channel,” explains David Akka, Managing Director, UK, Eire, Nordics; Magic Software UK. “Driven by the growth in smart phones and ubiquitous consumer mobile applications, enterprises are increasingly seeing the value of business-critical mobile apps for remote working and as an opportunity to reduce costs. uniPaaS provides ISVs with a means to capitalise on this market demand for a minimal outlay and without the need for specialist technical knowledge.”

Mobile application development for enterprises raises numerous challenges specifically: different Client and Server side development teams; multiple smartphone platforms; smaller displays; and limited input mechanisms. The application must also be lightweight enough to fit the limited memory and processing power of the phone or device, but powerful enough to enable workers to complete their essential tasks.

uniPaaS addresses the complexity of mobile application development by pre-compiling and pre-configuring the labour-intensive code-writing process resulting in a faster development cycle. Rich Internet Applications developed using uniPaaS are browser-independent, to avoid security issues, and can be efficiently integrated with back-office systems to presents various enterprise systems data on a single mobile handset screen.

Interested ISVs are invited to contact Magic Software to find out more.

Some of Magic Software’s ISVs in the UK include Safe Computing, Topaz, FactoryMaster and Corero. Channel partners are entitled to receive Magic Software’s Total Customer Care Programme, providing training, strategic guidelines and marketing support.

Mobile Enterprise Application – Resources

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA), Mobile or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has 10 offices worldwide and a presence in over 50 countries with a global network of ISV’s, system integrators, value-added distributors and resellers and consulting and OEM partners. The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about our industry related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd. Microsoft SharePoint® is a registered trademark of Microsoft Corporation.  SAP® is the trademark or registered trademark of SAP AG in Germany and in several other countries. Salesforce.com is a registered trademark of salesforce.com, inc., San Francisco, California. Oracle and JD Edwards are registered trademarks of Oracle and/or its affiliates. All other trademarks are the trademarks of their respective owners.

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