Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Selerant, maker of the web-based Product Lifecycle Management (PLM) tool, DevEX, and related product development software, selected Magic xpi Integration Platform as the foundation of its core integration offering.
Formula-based manufacturers, such as food and pharmaceutical manufactures, rely on Selerant’s DevEX PLM to expedite high-quality products to market in compliance with safety and regulatory standards. However, like virtually any IT system, Selerant provides its ultimate value not as an information silo, but when connected to other business applications. Magic’s code-free drag and drop methodology, robust In-Memory Data Grid architecture, and large library of pre-built adapters, along with its do-it-yourself Connector Builder, make it an ideal tool for virtually any application integration scenario.
“Magic’s ease of use and variety of proven and certified adapters to leading enterprise systems, including ERP and CRM applications, enable us to provide our customers with fast, simple and reliable integrations regardless of what systems they need integrated with Selerant,” said Sunil Thomas, COO at Selerant.
“For example, we recently implemented Selerant for a global premium chocolate maker who required integration with their Oracle ERP system to streamline product innovation processes and aid in access to compliance information. With its standardized interfaces between systems, Magic xpi made the entire process quick and easy,” added Thomas.
“As the leading PLM vendor serving formula-based manufacturers, Selerant understands that integration is essential to every PLM implementation,” states Eyal Karny, CEO, Magic Software Americas. “We’re excited that Selerant chose Magic for their core integration offering and are pleased to add them to our growing list of more than 3000 software development, system integration and technology partners.”
For more information, visit www.magicsoftware.com.
Stephanie Myara | PR Manager
Magic Software Enterprises
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