Continental Datalabel Improves Productivity and Customer Satisfaction with Magic xpi Integration Platform

Continental Datalabel

By adding Magic xpi Integration Platform to our IT landscape, we’ve created a strong basis for more efficient processes and improved data transparency. This enables us to reduce costs and lets us focus on providing great customer service. Our investment is already paying off.”

Patrick Flynn, Director of Western Operations at Continental Datalabel

SOURCE: Continental Datalabel's website


The Project

IndustryManufacturer of self-adhesive label & paper products
Magic Solution: Magic xpi Integration Platform


  • Streamline the effectiveness of the sales process by providing easy access to customer information
  • Automate repetitive, timeconsuming and error-prone data entry
  • Leverage Magic xpi’s ease-of-use to reduce project completion time
  • Minimize the requirement for outsourced programming resources



  • Critical business data automatically exchanged between the systems
  • 2,000 hrs / year savings through operational productivity
  • Adoption of SugarCRM up from 10% to 90%
  • Offering up-to-date info to sales and service reps
  • Project completed in under 100 hours over 3 months