Orangina Schweppes Centralizes Processes for Beverage Production, Logistics, and Finances

Orangina Suntory France

"We wanted a global integration platform for our application domains, and we got it with Magic xpi. Very productive in flow development, Magic xpi brings a strong, business-oriented approach and is more intelligent than traditional coding tools."

Thierry Serra, CRM-IT Director, Suntory Orangina-Schweppes

SOURCE: Orangina Suntory France website


The Project

Industry: Food & Beverages
Magic Solution: Magic xpi for SAP ECC, Salesforce and PS
  • Salesforce integration for promotional campaigns
  • Harmonizing logistics process flows for Europe with CRM, ERP, SCM, and HR
  • Mobile app on SAP ECC for Technical Support
  • More than 180 flows in first year


  • Centralize main business apps in one software solution 
  • Unite Production, logistics, HR,finances, SCM, and external partners applications under single beverage brand



  • Increased efficiency
  • Reduced time for flow development
  • High reliability
  • Zero production incidents
  • Strong confidence with Magic team and products