The 7 benefits of CRM-ERP integration
- By MyCustomer
- February 12, 2018
How well does your business know its customers? The answer may depend on your CRM-ERP integration.
Together, these systems track all of the critical touch-points along the customer journey.
CRM deals with front-end information, such as recording customer interactions, sales tracking, pipeline management, prospecting, and managing marketing campaigns. ERP software handles critical backend processes, including purchase history, billing and shipping details, accounting information, financial data, and supply chain management details.